Thursday 5 June 2014

Book Review : #GIRLBOSS

Sophia Amoruso, CEO and founder of Nasty Gal, built a $100+ million dollar business in seven years without borrowing a dime. She is a force to be reckoned with in both the fashion industry and the business world. Her rise to success from Subway sandwich artist to multi-millionaire was paved with misadventures in hitchhiking, shoplifting, abstaining from shaving, working dead-end jobs and ultimately a lot of hard work and creativity. Once Amoruso discovered her passion for vintage and the power of ebay there was no turning back. Nasty Gal is now an affordable, ultra-chic, vintage lover's paradise in the ecommerce world.


The book is an easy read; once I stared it I truly couldn't put it down. Amoruso starts from the beginning when she - like many of us - hated high school. Instead of attending classes she worked at Subway. Her drive to work and work hard is apparent from a very young age.  Most of her recollections are funny and insightful but others not so funny -  hitch hiking with pervy truck drivers and shoplifting obsesssively.  But AMoruso isn't embarrassed about anything; she knows that each experience shaped her and prepared her for the equally demanding and rewarding role she has now. Amoruso is funny, wise and outspoken. You can tell from reading her book that she's someone you'd love to grab a coffee with. She built an empire from nothing and is willing to share all of her experiences with her audience in order to empower other #girlbosses. Within the book Amoruso includes profiles of other strong and successful #girlbosses in different industries. Their stories fill the pages with success, hard work and good old fashioned advice.



My absolute favourite part of the book was when Amoruso reflects on the time of her life when she started Nasty Gal vintage on ebay. She spent her days searching vintage shops for finds (including amazing designer pieces like Chanel jackets), photographing models and paying them with hamburgers, and posting auctions. The prices started to soar and Nasty Gal gained a following thanks to Myspace and the birth of social media. Amoruso's is the classic do what you love story; she started Nasty Gal Vintage because she loved vintage and thanks to pure dedication the business became what it is today.





Whether it's advising other #girlsbosses to save ten percent of their income for their "oh-shit" emergency fund, or expressing that your money looks better in the bank than on your feet, Amoruso openly and honestly shares with her readers what it takes to succeed. Amoruso doesn't believe in wasting money and while she admits she now wears Saint Laurent shoes she ensures her readers that she didn't go out and spend her money the moment she got it. With one million in the bank, Nasty Gal is proof that Amoruso put her funds back into her business and grew it into an unlikely and extremely strong business. The language is frank, colloquial and written exactly how I imagine she speaks in real life. If you're looking for a little entrepreneurial inspiration and some insight into what it takes to build and run a multi-million dollar business I highly recommend you pick up #GIRLBOSS.